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I looked into the site analytics (25k+ rep only) just now and what I found was alarming.

enter image description here

Daily page views averaged between 50k and 60k consistently all year until about May 10th, when it just tanked.

Surely 75% of readers did not all decide to never visit the site again on the same day. What in the world is going on?

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  • \$\begingroup\$ Did other metrics of site-usership also tank? I checked now, not even close to as much as views. I think a longer timescale image would actually help make your point significantly. April - Now seems like a good candidate \$\endgroup\$ Jun 2, 2022 at 16:16
  • \$\begingroup\$ @Exempt-Medic Weirdly, no, not really. \$\endgroup\$ Jun 2, 2022 at 16:18
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    \$\begingroup\$ @Exempt-Medic eating lunch, will update soon. \$\endgroup\$ Jun 2, 2022 at 16:18
  • \$\begingroup\$ Unfortunately, I can't check if this is the case for any other sites, but if anybody can, that would be very helpful \$\endgroup\$ Jun 2, 2022 at 16:20
  • \$\begingroup\$ @Exempt-Medic See this graph of SO in the tavern on meta. \$\endgroup\$ Jun 2, 2022 at 16:22
  • \$\begingroup\$ Relevant MSE question: Why has there been such a huge drop in "new visits" since May 9th, 2022, across multiple sites? \$\endgroup\$
    – V2Blast
    Jun 6, 2022 at 1:20

1 Answer 1

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It is related to Stack Exchange recategorizing cookies. See Glorfindel’s answer to this meta.se question, Why has there been such a huge drop in "new visits" since May 9th, 2022, across multiple sites?

Educated guess, by no means official:

We are committing to recategorizing the Google Analytics cookie as a “Performance Cookie” by May 13, 2022.

(source: this answer by staff member @CesarM - the actual switch happened on May 10th)

The site analytics are powered by Google Analytics, and if users don't accept the cookies, they don't get registered as new visits.

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