RPG is now getting a little love from CHAOS! Awesome! What does that mean? It means we're going to do our darnedest to promote this site and expand its content, so the entire world can see what an awesome resource RPG.SE is. We aren't stopping until we've taken over the world!
Exaggeration. Anyway, there are a number of things we can do, but there's a smaller number of things we can do without a site design (don't worry, a site design is slowly but surely on its way). A site design means we can get swag made (t-shirts, stickers, d20s, flyers, etc.), and swag means that you all can go to events and your shops and spread the word of RPG.SE with free stuff. But we don't have that...yet.
So what can we do now? Here are some ideas, and I'd love your input, especially pertaining to how these ideas (which have been implemented on other Stack sites) translate to RPG.SE. I'm a newbie to this neck of the woods, you guys are the experts. Let's brainstorm! We can...
Start an ongoing Topic of the Week Contest. This has been implemented on SciFi. The purpose of Topic of the Week contests are to increase the amount of questions and content on the site, focus on lesser used tags to vary the content on the site and, sometimes, create content based around new releases to hopefully lure Google traffic. Each week a topic (and tag) is selected, and every question asked in that tag over the course of the week enters the asker into a lottery drawing. At the end of the weeks, a user is drawn at random and they win a prize.
Provide new releases or underrepresented releases to high-rep users in the form of a promotional grant (again, see SciFi), in the hopes of increasing the content on the site and capitalize on potential Google traffic.
Start a blog, the content of which everyone can share across the vast expanse of the internet. WARNING: Blogs are work and there needs to be a group of people dedicated to make it not suck.
Start an RPG Ambassador Program (implemented on some of our academic sites), where Stack Exchange will sponsor your RPG events and gatherings. Granted, these will be a lot cooler when we have swag to hand out, but we can provide generic Stack Exchange stuff for now.
There are much bigger opportunities we can undertake once we get a design in place, but no reason to sit on our laurels until then. Tell me what you think, and answer with what ideas you think we should implement and how you think they could run on RPG. Let's do this!